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Being Responsive is Most Important for Real Estate Agents

August 7th, 2013 | Written by | 2 Comments »

The California Association of Realtor just released the 2013 Home Buyer Survey Report and it highlighted a significant bone of contention that clients have with their agents — lack of responsiveness and communication. Speed of communication, method of communication, and ineffective communication were three of the top five reasons for dissatisfaction with an agent.

Here are the top five:

  • Slow response (82%)
  • Ineffective/inefficient communication (48%)
  • Undesirable communication methods (43%)
  • Not aggressive in negotiation (47%)
  • Showed homes unlikely to buy (2%)

We polled our agents here at Everest Realty and found some ways they try to make themselves more available to clients. Although you can get back to everyone as quickly as they might like here is some advice from our experts that might help new agents.

  • I try to always include my cell phone in my communications and advertisements and encourage people to text me. Also having me emails come directly to my phone is a huge plus. Having my whole office with me at all times makes it easier to get back to people right away.

Terry Mrochko

  • As soon as your phone pings respond! Anytime an email, voice-mail — anything comes through check it. At least always look at what it is because there is nothing worse than telling someone, “I didn’t get your message” even if you don’t get back to them right away.

Kathy Archambault

  • There is a lot of technology you can use to get back to people right away. There are some programs that give a text message response when a voice-mail comes in and things like Google voice have helped us all out here. To make my emails are okay, I always read them out loud before hitting send.

Alisa Shuster


So here is some advice from our office, but we’re sorry to say that it’s the same old story. Being responsive to your clients is one of the most important skills for an agent. Keeping up with technology will help and some agents even use social media as a quick way to communicate. Communication skills are important for anyone in the workforce, but being responsive and not letting that call go to voice-mail is especially important for us in real estate.


Jeffery Ritter

Director of Marketing

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